Not long ago, our Southern California Gas
Co. (SoCalGas) field employees told management about a trend among Vietnamese customers, who
were altering floor furnaces to use as grills.
The practice needed to stop, because such changes
could cause carbon-monoxide poisoning or an
explosion.
SoCalGas sprung to action at once,
launching an education campaign and sending
workers to repair the furnaces. But, what
seemed like a dilemma of culture versus safety
didn't end there.
Many families wouldn't let the workers into
their homes. To comply with state and federal
regulations, the SoCalGas employees wore steel-toed
boots, which the homeowners demanded they remove
before stepping inside.
Company officials were stumped, but they had
a resource at hand: a large number of Vietnamese
employees that was part of the growing number
of Asian immigrants in Orange County. These
employees came up with a novel solution, which was to
cover the required boots with paper booties.
The value of corporate diversity is clearest
to the customer at this level, where a range
of backgrounds adds to a range of customer-service
solutions.
But, at Sempra Energy, the parent company of
SoCalGas, proof of diversity extends through
every level of our business model. That means
that not only do the company's employees represent
the areas they serve, they do so in every
facet of the company—from construction
technicians working on the street to the customer
call centers where 16 languages are spoken.